Employment branding & its importance

Posted on July 3, 2007
Filed Under Online Recruiting, Best Practices, Retention, War for Talent |

Nowadays ‘employment branding’ is more than just a buzz word; it is part of every HR professionals vocabulary. With the foreseeable “war for talent” on the horizon, every employer is positioning itself to stand out as an ‘employer of choice.’ But can all employers be an employer of choice? I don’t think so.

John Sumser did a great job of explaining Employment Branding in a recent post:

Brands That Matter
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(June 15, 2007) Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.

A brand is a relationship.

Brands only matter to the people who care about them. Mention the brand name outside of the circle of people who have the relationship and you will receive shoulder shrugs. …. read the entire article