Great Recruiting Gimmick

Whenever I find a great recruiting gimmick, I like to share it.  For the demographics (game developers) this company wanted to reach, their recruitment strategy was absolutely brilliant.
Take a peek at this link and then return to the post:
http://www.red5studios.com/about/goldenticket
Was it costly?  I imagine the cost to assemble each one of these packages with the personalized iPod was close […]

Daily Newspaper’s Pitch

As readership and circulation of daily newspapers plummet, so do response rates.  Strangely enough, rates do not.  Rates only seem to rise, whether it is through a per-line increase or the introduction of a new product or service promising to bring back response levels.
For decades the Review Journal had a monopoly on help-wanted advertising.  When you needed […]

1/2 of our recruitment advertising works

All too many times I hear a client say “One-half of our recruitment advertising is working.  We are just not sure which half.” 
Sound familiar?
It does not need to be this way.  All advertising can be measured if done right.  The Internet makes it much easier because every “action” can be measured from the amount of searches […]

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