Gen Y Police Recruits

Posted on January 29, 2007
Filed Under Online Recruiting, Employment Websites, Job Fairs, Gen Y |

Las Vegas Metropolitan Police Department was recently recognized in Workforce Management Magazine for their efforts to recruit generation “Y” into their ranks.

ProtectTheCity.com

You can read the entire story here.

The “Protect the City” campaign has produced a 101% increase in applicants according to recent reports. Considering the departments recruiting needs, this is a much needed increase.

LVMPD engaged local ad gurus R&R Partners, developers of the “What Happens in Las Vegas, Stays in Las Vegas” campaign that has won numerous national and global awards making Las Vegas the second most recognized brand.

How is LVMPD attracting more candidates with the “Protect the City” campaign? By using a lot of Las Vegas job boards, job fairs and taking the message to the community via gyms, cinemas, gas stations, radio and television.