Job Seekers Most Likely to Get Job Offer From Internet Search

Posted on December 6, 2006
Filed Under Online Recruiting, Employment Websites |

The news keeps getting worse for newspapers. The Conference Board, the world’s preeminent business membership and research organization, conducted a study where they found the following:

The largest percentage (38%) of respondents felt their job offer resulted from their Internet search.
One-third contribute their job offer to networking with friends and colleagues
Newspapers, were the least likely to be cited as the source of a job offer with only 24 percent of respondents citing print ads.

Not much of a shocker to many of us. Newspaper has been the last to embrace the Internet. After selling the rights to www.lasvegas.com to competitor Vegas.com, the publisher of the Las Vegas Review Journal was quoted with a comment about being in the newspaper business, not the Internet business.

A comment similar to this used in nearly every business course in college is when the railroad companies chose not to get involved in the thriving airline business because they “were in the railroad business.” Imagine if they took the position of “being in the transportation industry.”

It will only be a matter of time until newspapers change their tune and come to learn they should really be in the media business. It does not matter if it is online or off. It is still the same….telling a compelling story to an engaged audience.

In the meantime, jobseekers will continue to conduct their job searches and find their next jobs on websites such as www.NVJobSearch.com.